Benefit Cosmetics Ireland has chosen Irish model Kate Grant, who has Down’s Syndrome, as the fresh face for its campaign to promote the brand’s new ‘Roller Liner’.
Grant’s mother Deidre conveyed her pride for her daughter, who is inspiring others and paving a way for those with disabilities to break through into the beauty or fashion industry.
Since the start of her modeling career, Grant has aspired to raise awareness about inclusiveness in the industry, especially for individuals like herself.
Benefit Cosmetics discovered Grant in a Facebook video about her journey to becoming a model and was quickly captivated by Grant’s zest for life, her strong determination, and infectious energy. The brand decided that Grant would make an ideal ambassador for the brand.
A spokesperson for Benefit Cosmetics Ireland said that the company is honored to feature Grant as the face for the campaign. It hopes her involvement will show that beauty and makeup campaigns can absolutely feature anyone from all walks of life.
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Our #womancrushwednesday goes to Ireland own @kategrantmodel wearing the NEW #rollerliner matte liquid eyeliner! 💖✨Kate is a true Benebabe from Tyrone, who recently modelled for our Roller Liner campaign! 😍😍 Watch this space! You'll be seeing lots more of Kate strutting her stuff 🙌🏻 Roller Liner is available nationwide for €24! #justwingit #eyeliner #benefit #beauty